Social Media Marketing for Interpreters and Translators – IAPTI

Published 2012-04-27

Social Media Marketing for Interpreters and Translators

Social Media Marketing for Interpreters and Translators
I. Introduction
to Social Media
(This section provides
general background information on the social media and presents economic and
social theories behind them)
1.
Types of social media
2. What social media tools are used for?
3. Different types of audiences

II. Social
Media Marketing
(This section
concentrates on putting social media in the marketing context)
1.
Social media as a marketing channel (Explaining
why ?being on social media is not bringing any clients? and how it should be
treated in the marketing context)
2. Target audience for social media strategies (The difference between business-to-consumer and business-to-business
applications)
3. Constructing professional social media presence (A discussion on maintaining a professional image, privacy, engagement,
connections, and frequency)

III. Selected
social media platforms
(This
section outlines the practical application of marketing strategies on three
most popular social media platforms: Facebook, Twitter, and LinkedIn. Apart
from guidelines and know-how, there are some practical examples used.)
1. Facebook
a) Brief description: background and
usefulness in terms of marketing
b) Places useful for interpreters:
presentation of groups and pages
c) How to use Facebook for marketing?:
profile or page, defining the audience, offers and discounts (and why not),
d) Best practice: separate business
page, connecting with potential clients, linking Facebook with a website, ?
e) Checklist: a step by step guide to
using Facebook as a marketing tool
2. Twitter
a) Brief description: background and
usefulness in terms of marketing
b) Initiatives useful for interpreters
c) How to use Twitter for marketing?:
profile, following, lists, hashtags, followers
d) Best practice: who to follow, how
often to tweet, what to tweet
e) Checklist: a step by step guide to
using Twitter as a marketing tool
3. LinkedIn
a) Brief description: background and
usefulness in terms of marketing
b) Initiatives useful for interpreters:
groups, discussions, connections
c) How to use LinkedIn for marketing?:
profile, keywords, groups, connections
d) Best practice: completing the
profile, joining the right groups, adding applications, connecting with the
right people
e) Checklist: a step by step guide to
using Twitter as a marketing tool

IV. Successful
strategies
(This section
concentrates on successful applications of marketing strategies using live
examples, and also encourages to prepare own strategy. Additional tools are
also discussed.)
1. Preparing a social media strategy
2. Defining the audience
3. Useful tools
4. Examples