Valeria Aliperta (member of IAPTI and Head of External Relations, Member of the Chartered Institute of Linguists, member of ASETRAD and TRADINFO) is a conference interpreter and translator working from English, Spanish and French into her native Italian. Her fields of expertise are IT, fashion, design, marketing and advertising. She runs monthly gatherings of colleagues, the London TweetUps, in London. Along with talks and webinars for associations and international conferences, she writes articles and guest posts on branding / corporate identity and regularly contributes to the ITI Bulletin among other publications. In 2013 she has launched Rainy London Branding, entirely dedicated to branding and identity consultancy www.rainylondonbranding.com helping several colleagues and other professionals with their branding needs. Along with Marta Stelmaszak, she runs The Freelance Box, a series of hands‐on, in‐person courses on the practical side of the freelance translation business (www.thefreelancebox.com). She has also just launched a new project, The Stylish Freelancer (www.thestylishfreelancer.com) a blog that talks style, productivity, business and freelancing life in general.