Elina Nocera

Watch your tone… for texts that connect and resonate with your audience

In an overcrowded marketplace, successful brands don’t just talk at their audiences;
they have conversations and build relationships with them. Verbal identity plays a
crucial role in this. It conveys a brand’s message and personality and shapes how its
target audience perceives it. You know that voice you hear when you read engaging
copy? That’s the brand’s voice shining through, and it needs to be conveyed
consistently, no matter who’s writing or speaking – even beyond borders. But what if
we can’t hear that voice? What if the guidelines (if any) are vague? In this talk, we’ll go
through various examples to see what a strong verbal identity looks like, which tones of
voice create an emotional connection, and how we can develop our own.

BIOGRAPHY

Elina I. Nocera is a bilingual Italian-English marketing translator and web copywriter
with 15 years of experience, including 11 as a freelancer.
Elina helps brands and creative service-based businesses connect with their international
audience through compelling copy and a natural tone of voice.
She is a member of IAPTI, MET, and the Italian Copywriters’ Association
(Associazione Italiana Copy).
Elina is based in Umbria, Central Italy. When she’s not glued to a computer screen,
she’s probably travelling, participating in a local theatre lab, enjoying a body combat
workout, or watching tennis or the latest season of her favourite TV shows.