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Webinar
 
   

Social Media Marketing for Interpreters and Translators (Marta Stelmaszak)

I. Introduction to Social Media

(This section provides general background information on the social media and presents economic and social theories behind them)

1. Types of social media

2. What social media tools are used for?

3. Different types of audiences

II. Social Media Marketing

(This section concentrates on putting social media in the marketing context)

1. Social media as a marketing channel (Explaining why ?being on social media is not bringing any clients? and how it should be treated in the marketing context)

2. Target audience for social media strategies (The difference between business-to-consumer and business-to-business applications)

3. Constructing professional social media presence (A discussion on maintaining a professional image, privacy, engagement, connections, and frequency)

III. Selected social media platforms

(This section outlines the practical application of marketing strategies on three most popular social media platforms: Facebook, Twitter, and LinkedIn. Apart from guidelines and know-how, there are some practical examples used.)

1. Facebook

a) Brief description: background and usefulness in terms of marketing

b) Places useful for interpreters: presentation of groups and pages

c) How to use Facebook for marketing?: profile or page, defining the audience, offers and discounts (and why not),

d) Best practice: separate business page, connecting with potential clients, linking Facebook with a website, ?

e) Checklist: a step by step guide to using Facebook as a marketing tool

2. Twitter

a) Brief description: background and usefulness in terms of marketing

b) Initiatives useful for interpreters

c) How to use Twitter for marketing?: profile, following, lists, hashtags, followers

d) Best practice: who to follow, how often to tweet, what to tweet

e) Checklist: a step by step guide to using Twitter as a marketing tool

3. LinkedIn

a) Brief description: background and usefulness in terms of marketing

b) Initiatives useful for interpreters: groups, discussions, connections

c) How to use LinkedIn for marketing?: profile, keywords, groups, connections

d) Best practice: completing the profile, joining the right groups, adding applications, connecting with the right people

e) Checklist: a step by step guide to using Twitter as a marketing tool

IV. Successful strategies

(This section concentrates on successful applications of marketing strategies using live examples, and also encourages to prepare own strategy. Additional tools are also discussed.)

1. Preparing a social media strategy

2. Defining the audience

3. Useful tools