{"id":2589,"date":"2024-07-16T16:44:52","date_gmt":"2024-07-16T16:44:52","guid":{"rendered":"https:\/\/www.iapti.org\/BSconference\/?page_id=2589"},"modified":"2024-07-16T16:48:30","modified_gmt":"2024-07-16T16:48:30","slug":"rahma-alattar","status":"publish","type":"page","link":"https:\/\/www.iapti.org\/BSconference\/rahma-alattar\/","title":{"rendered":"Rahma Alattar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2589\" class=\"elementor elementor-2589\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4855f825 e-flex e-con-boxed e-con e-parent\" data-id=\"4855f825\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9b9097 elementor-widget elementor-widget-text-editor\" data-id=\"3c9b9097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"background: none;\"><span style=\"background-color: initial; color: #dd3000; font-family: 'Open Sans'; font-size: 18px; text-align: var(--text-align);\">Emojis in Copywriting and Translating Internet Slang<\/span><\/p><div><p>This paper explores the role of emojis in copywriting and the challenges involved in translating internet slang. Emojis are used in several areas related to the modern writing and languages industry, such as social media marketing, advertising and branding, online content localization, digital communication platforms, websites and chatbots localization, among others. This paper aims to shed light on emojis impact on copywriting practices and the complexities faced by translators in rendering internet slang across different languages.<br \/><br \/>The paper examines the rise of emojis as visual representations of emotions, concepts, and cultural references. It delves into their effectiveness in enhancing communication, capturing attention, and conveying nuanced messages within limited character spaces. The influence of emojis on copywriting strategies, including advertising campaigns, social media content localization, and brand messaging, will be explored.<br \/><br \/>Furthermore, the paper addresses the intricate task of translating internet slang, considering the rapid evolution and language-specific characteristics inherent in online language. It investigates the challenges faced by translators, such as the cultural nuances, contextual variations, and the need to balance accuracy and cultural adaptation. We will go through various approaches and techniques employed in translating internet slang, including adaptation, explanation, and finding equivalent expressions in the target language. It also highlights the importance of cultural competence, linguistic sensitivity, and staying up-to-date with emerging trends in internet language, which will provide insights for copywriters, translators, and language professionals working in multicultural and digital environments, to enable them to localize and generate a high-quality content.<\/p><span style=\"color: #000000;\"><strong><br \/>BIOGRAPHY<\/strong><\/span><\/div><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2499 alignleft\" src=\"https:\/\/www.iapti.org\/BSconference\/wp-content\/uploads\/2024\/07\/Rahma-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.iapti.org\/BSconference\/wp-content\/uploads\/2024\/07\/Rahma-300x300.jpg 300w, https:\/\/www.iapti.org\/BSconference\/wp-content\/uploads\/2024\/07\/Rahma-150x150.jpg 150w, https:\/\/www.iapti.org\/BSconference\/wp-content\/uploads\/2024\/07\/Rahma-125x125.jpg 125w, https:\/\/www.iapti.org\/BSconference\/wp-content\/uploads\/2024\/07\/Rahma-100x100.jpg 100w, https:\/\/www.iapti.org\/BSconference\/wp-content\/uploads\/2024\/07\/Rahma.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><span style=\"color: #222222; font-family: Arial; font-size: small;\"><span lang=\"EN-US\"><b>Rahma alattar <\/b><\/span><\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\"><span lang=\"EN-US\">\u00a0<\/span><\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">is an accomplished Translator, Copywriter, Author, and <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">PR Specialist with over five years of exper<\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">ience in English-Arabic <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">translation. Rahma possesses expertise in various translation <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">services, including interpretation, subtitling, proofreading, <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">localization, transcreation, and copywriting. She has worked at <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">many renowned companies and newspapers, including BCW <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">Global, Al-Ayam Newspaper, Global Voices, L&#8217;Or\u00e9al, and Crest <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">Media. She has produced and translated numerous press <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">releases, reports, and website content for leading entities, such <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">as VAIO, Standard Chartered, The Red Sea Development <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">Company, Jarir, Bahrain Credit, BBK, Bahrain Red Crescent <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">Society, Bahrain Ministry of Tourism, and more. She is a volunteer <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">translator at Global Voices and Translators Without Borders. She <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">speaks Arabic, English, and Spanish. She is interested in learning <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">languages, poetry, reading, writing, challenging gender roles <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">and social norms, women empowerment in the MENA region, <\/span><span style=\"color: #222222; font-family: Arial; font-size: small;\">and human rights activism.<\/span><\/p><p>\u00a0<\/p><div style=\"clear: both;\"><!--placeholder--><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Emojis in Copywriting and Translating Internet Slang This paper explores the role of emojis in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-full-width.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.iapti.org\/BSconference\/wp-json\/wp\/v2\/pages\/2589"}],"collection":[{"href":"https:\/\/www.iapti.org\/BSconference\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iapti.org\/BSconference\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iapti.org\/BSconference\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iapti.org\/BSconference\/wp-json\/wp\/v2\/comments?post=2589"}],"version-history":[{"count":10,"href":"https:\/\/www.iapti.org\/BSconference\/wp-json\/wp\/v2\/pages\/2589\/revisions"}],"predecessor-version":[{"id":2751,"href":"https:\/\/www.iapti.org\/BSconference\/wp-json\/wp\/v2\/pages\/2589\/revisions\/2751"}],"wp:attachment":[{"href":"https:\/\/www.iapti.org\/BSconference\/wp-json\/wp\/v2\/media?parent=2589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}